About Us

Everyday Eyewear
Based in London, England, ToyShades® is a design-led eyewear brand creating exciting sunglasses aimed at both men & women. Originally founded in 2013, we create both classic vintage eyewear styles and contemporary designs. ToyShades® are innovative, dynamically designed and reflect our team’s dedication to producing reassuringly affordable eyewear.
Our Ethos - Thinking of You
Our collection of sunglasses offer high quality products - without the heavy price-tag. The ToyShades® team have taken on board all the technological advancements harvested over the last twenty years. We combine these cutting-edge advancements with a ground-breaking approach to product design. For 2018, we have launched our trademarked PENTOPTIC® lenses. Our PENTOPTIC®  lenses provide ultimate protection for your eyes. All our lenses are UV400 (intercepting 99 to 100 per cent of UVA and UVB light) and conform to the highest international standards. All our lenses are UV400 (intercepting 99 to 100 per cent of UVA and UVB light).